Sunday, February 8, 2015

Luxury Brands: Which one is the best?

I am not a BMW fan-boy. Nor am I a Honda lover, a Mercedes enthusiast, or Lexus expert. I am impartial (mostly) when it comes to brands. For today, I am going to decide which of the luxury brands is the best. Clearly, these are my opinions and what I say here may or may not influence what you buy. But hear me out. I'm going to start by saying that I think some American and Japanese luxury brands are a tough sell considering they are mass production cars with some extra chrome trim. Exaggeration, yes, but German brands do not do this nearly as much as domestic and Japanese brands. So there, straight off the bat I decided that the Germans make better luxury vehicles. Your Lexus may be comfortable, your Acura edgy, or your Hyundai Equus has more features than a German at a more affordable price. But as for the industry right now there is no better alternative than an Audi, BMW, or Mercedes. The one domestic exception I am willing to make is Cadillac, which pulled a turn around and makes genuinely good cars again, albeit that they do share parts with other plebeian models. BMW is trying to return to its sports car roots, whether it is successful or not is dependent on the driver--but they sell cars--and lots of them. Mercedes-Benz leads comfort and technology. After years of chasing Bimmer, Benz finally found where it belongs. Now Audi, which is the most well-rounded, a combination of the best traits of the above brands into one car. Were it my money, Audi keys would most likely be in my hand. 
Don't get me wrong, Acura, Lexus, and Infiniti are all generally good cars. More reliable too. But if you are looking for that 'premium' or 'exclusive' label, German is the only way to go.


The 2015 BMW M4 (photo via allcarseveryday)


A first gen Audi R8 with the F82 M4. (photo via allcarseveryday)


2014 Audi RS7 (photo via allcarseveryday)


2012 Mercedes-Benz C63 AMG (photo via allcarseveryday)


A rare find, this being a 2012 Lexus LFA. It has a rev-happy V10. (photo via allcarseveryday)

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